As I sampled one of the 90% off candies, I began to consider the effects of the 90%. For the store, it meant an opportunity to make room for the next set of products, even if that meant losing money on the ones being sold at such a discount. For us, it meant buying items that might not be worth it to us full price, and more than what we might otherwise. It meant feeling as though we had gotten something special, both rescued from certain destruction and transferred to us because we happened to be in just the right place at just the right time.
In life, 90% is pretty good, but not perfect, giving it something, but not quite your all. But, in the context of a sale, 90% is about the best you can do--definitely worth looking at, and almost certainly worth acting on. So, for today, ninety percent sounds pretty good to me. When vacation is over, there will be lots of time to aspire to 100%. But, because of the 90, will be munching on some yummy treats while we do it.