Tonight, I attended a networking event. Quite often, such an event would
serve as material for a blog post. In this case, I came home feeling as though it
might actually provide material for three or four posts. You see,
networking can bring out lots of things in a person. When done well, it
can also lead to a discovery or two.
In preparing for tonight, I researched the people I might be
meeting--after all, it's important to be prepared, right? As I was
researching them, however, I found that I was also researching myself.
Researching myself? Don't I know who I am?
The thing about an "elevator
pitch" is that it is a description of you or your project, short enough
to be conveyed during an elevator ride (or, in this case, during a six-minute appointment). What could I possibly convey that would make a
twenty-something career that ranged from soap work to news make any
sense, much less be of any interest, to people who were in neither of
these worlds? I was stumped, and as my networking sessions drew near, I
had no idea what I'd be saying. Worst case scenario, I thought, I'd
make a fool of myself in front of people I would (because of making a
fool of myself) never see again. And so, it began....
"Tell me about yourself."
It was time for my elevator pitch, and I suddenly heard myself start to
say, "after twenty-something years working mostly in soaps, I am now
working in news, which, for twenty-something years, I never thought I'd do."
And my elevator pitch was born. From here, I could talk about how
telling a story in news was a lot like telling any story. How my editing
informed my directing. How much I had learned from doing news after so
many years of doing dramatic. By the time I came home, I found that not
only had I left people with an interesting picture of me, I had also begun to clarify for myself how the wildly assorted pieces of my career
actually fit together, more than just as a sequence of events.
Sometimes, an elevator pitch is good for more than just networking.
And sometimes, a networking session is good for more than just one blog. Tune in tomorrow.....
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